Cover of: Contemporary Marketing | Louis E. Boone

Contemporary Marketing

  • 784 Pages
  • 0.88 MB
  • 4297 Downloads
  • English
by
South-Western College Pub
Sales & marketing, Business & Economics, Business / Economics / Finance, Textbooks, Business/Economics, Marketing - General, Business & Economics / Marketing / Ge
The Physical Object
FormatHardcover
ID Numbers
Open LibraryOL9403740M
ISBN 100324236735
ISBN 139780324236736
OCLC/WorldCa58473168

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Definition of Contemporary Marketing: Holistic vision that enhances that all marketing is important and requires the development and implementation of programs, processes, and activities with the recognition of their breadth and interdependencies of its effects long-term.Download Contemporary Business by David L.

Kurtz (pdf format) Chapters: PART 1: Business in a Global Environment Chapter 1 The Changing Face of Business Chapter 2 Business Ethics and Social Responsibility Chapter 3 Economic Challenges Facing Contemporary Business Chapter 4 Competing in World Markets PART 2: Starting and Growing Your Business Chapter 5 Forms of Business Ownership .